Role:
Creative Direction/ Ideation/ Deck Design/ Art Direction
Goose Island
When Goose Island arrived to Shanghai, they wanted to make a statement and also educate the consumers about a new experience. So, they had this bold idea to mix whisky with beer and that was what triggered the concept “A Bourbon Affair.”
Create a secret party that would rock the consumers taste buds. A place where the consumer can experience the best of both worlds when beer and whisky come together for the ultimate affair. Speak easy and find the bourbon trail.
Guest arrive at a secret backdoor entrance that leads to the Goose Island Bourbon party. To showcase the quality and uniqueness of the product, guest entered an urban themed movie theater to learn about the history of Goose Island. From there they met the brewmasters who presented the tasting experience, enhanced with live music, bringing the right vibes to the atmosphere.