Role:
Creative Direction / Ideation
Insta360
Meet the first action camera with a dedicated imaging chip for noise reduction and image processing, plus a 5nm AI chip for further processing and powerful performance. It’s a revolutionary setup with incredible results.
Teaser Video:
The objective was to produce a teaser video that would generate excitement and establish a buzz-worthy teaser within the action camera world.
Launch Event:
With a focus on action, we organized the Ace Pro 2 Launch event in an outdoor setting, spanning from the lake to the mountain peak. Insta360's Adam Stringer, along with special guests @Es_dons, @haydenbsmith, @loam_ranger_mtb, and @Janelleavanruiten, provided an exclusive behind-the-scenes glimpse of all the new features and upgrades.
Launch Video:
n the launch video, we strategically showcased the Ace Pro 2, highlighting its distinctive features to captivate our audience and create a lasting impression.