Role:
Creative Direction/ Ideation/ Art Direction
LEGO
Christmas, the most wonderful time of the year, LEGO wanted to build a brand activation pop-up under the concept of “Build Christmas with LEGO Imagination!”
And what better way to kick off the festive season with a LEGO designed Santa Workshop. It was time to create something truly magical. With on brick at a time we brought to life Santa’s Workshop for families to enjoy and experience the LEGO brand.
The design had to incorporate photo-op section, a LEGO build section, and a meet and great with Santa into magical single sizable space.