Role:
Creative Direction/ Video Director/ Ideation
EcoFlow
When EcoFlow launched its smallest portable power station to the market, the brand wanted a creative video that would capture new consumers. So we put or pencil to paper and started to brainstorm.
For the EcoFlow RIVER Mini series we want to create a catchy and trendy video that targeted a new and younger audience. We wanted to showcase its portability and easy to use function.
So I thought, what if we had people run to a plug? And that was how the idea of “Free Yourself From the Wall” was created.
Everyone loves to work in a cafe (or anywhere outside the home) but the hassle of finding a plug is the true struggle. We wanted to elevate on that pain point and drive the message home by having a group of people running and fighting for that last plug, while our EcoFlow RIVER mini user sat back and watched it unfold.