Role:
Creative Direction/ UX Design
Insta360
The homepage of a brand's website serves as a crucial touchpoint for users and plays a significant role in shaping their perception of the brand.
Insta360 is driven by a passion for empowering individuals to capture and share their unique perspectives.
Banner:
We wanted to create an impactful moment when users landed on the homepage by having a high-quality video playing, perfect to showcase the products features, benefits, to create excitement , and WOW factor.
Product Section:
Product Categorized carousel menu. Differentiate the products and make it easier for the user journey and first time visitors.
Accessories Entry Point:
Include an accessories section on the homepage to provide customers with a comprehensive shopping experience and cater to their diverse needs.
Branding + Additional Section:
Video and/ or static picture carousel that showcases various types of content. The flexibility of the carousel allows for easy customization and adaptation to different situations.
Enterprise Entry Point:
Businesses and organizations to access relevant information and resources.