Role:
Creative Direction/ Storyboard
Insta360
How do we create new hype for the next generation camera Insta360 X4 through a teaser and official launch video?
Content creators don’t just take technology at face value.
They aren’t just future camera buyers; they are where the future is created.
They don’t want brands selling them innovation; they want to be innovation, so lets elevate the awesome creators from around the world who are pioneering and remixing what camera technology can do for them.
Let them BE EPIC.
Epic high resolution, epic higher frames per second, epic camera, and an epic upgrade to the world of 360.
In this X4 campaign we want to hero the people who make the most of the latest flagship camera in the X series. The generation of people who are always creating and sharing, thanks to the superiority of the X seres. Because when life is truly epic, you want to share it.
X4 was built to let people record their most epic moments in life. With the visual power house of Cache Bunny, we take her editing skills to create a magical teaser video that takes us through the epic adventures of the X4.