Role:
Creative Direction/ Video Ideation/ UX Design
EcoFlow
In the run-up to Earth Day 2022, we wanted to position EcoFlow as a positive source of renewable energy. Reframe power as positive.
EcoFlow flips this on its head. Now, people can be part of the change towards sustainable power. With renewable battery and solar technology at home, on the road, or in their RV, power is something to be optimistic about.
The element for the full campaign was inspired by the blue circle light displayed on the screen of the product. That element was going to be utilized throughout the whole campaign. The theme of the campaign was “Make the Change.”
We created a video (linked below), KV, landing page, and ads that fit into the campaign message that we developed.