Role:
Creative Direction/ Strategy/ Ideation
Corona
Corona is a lifestyle beer brand. More sun, more sunsets, more time outside. The brand wanted to create an experience for the people of Shanghai to feel the spirit of the beach.
The challenge that we needed to consider was Shanghai is an urban city, people are busy busy busy, and sunsets can be tricky with the weather. So we came up with a solution.
What if we controlled time? By using cutting edge technology to release those moments anywhere, anytime, by creating the perfect sunset moment. We built an indoor beach experience with the blend of technology to create the Corona Sunset “Spirit of the Beach” where guest experienced the Corona lifestyle.