Role:
Bradning/ Creative/ Creative Copy/ Design/ Deck Design
Gravity (Unity Music and Arts Festival)
It was 2016, and a small group of people in Shanghai began to think about the future of entertainment and music. The meeting was long, it was heated, but on thought was present ..... it was time to bring music down to earth.
Music is what united the group in the first place. That sense drew them closer together. Finally the key ideas were formed and the portal to the galaxy was opened. The planets were aligned and GRAVITY was formed. They were ready to show the world the power of music, Unity Music and Arts Festival.
The next step to make Unity Music and Arts Festival to life, I created a pitch deck to investors that raised over $8 million USD. Then the true work began. Long nights and intense work we came up with the whole look and feel of the festival, inspired by the stars above us.
The festival took place on September 2nd & 3rd, 2017. We brought international stars Ne-Yo and Tinashe along side stars Khalil Fong and A-Lin. It also featured Dutch artist Florentijn Hofman, hailed as Father of the Rubber Duck, unveiled his latest outdoor art installation. Food from around the world was there to fill the guest taste buds and abundance of cool indie shops to get the latest trends on.